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  • Writer's pictureashim mohanty

QSR & Digital Signage?

Updated: Nov 16, 2023

How can digital signage technology improve your quick service restaurant?

In order to understand why and how digital signage benefits QSR environments, let's first examine the problem statement.

1. Customer while waiting for the order to be taken

2. Error by the staff in providing info to the customer for the food when asked.

3. Static menu boards restricting and use on a Black board to write new menu item

4. you have to ask a member of staff for detailed breakdowns on ingredients.

5. Provide information for people with special dietary requirements

6. Printing and transportation cost

How does Digital signage technology help?

1. Experience and opinion of customers

The largest disappointment for customers at QSR is having to wait for assistance. By making ordering easier and displaying the estimated time of arrival, digital signage contributes to that improvement.

It is possible to combine information with eye-catching visuals and marketing collateral. While they wait for their order, this keeps them interested in your brand. It also helps to project to the public that your business is at the forefront of technological innovation

2. Error Correction

Although errors are inevitable, they frequently result in disgruntled customers. For instance, the ingredients for a menu item listed on a static sign can be incorrect. Customers will need to be informed of the error by staff members while a replacement sign is being printed.

This problem is resolved with digital signs. Your digital signage equipment can be remotely controlled, so you can alter its messaging whenever you'd like. This avoids those uncomfortable customer explanations.

3. Adaptable menu control As you can see, changing any of the data that your digital signage device displays is simple. It's even possible to complete it outside of the eatery. It is possible to set the system to automatically switch between the breakfast, lunch, and dinner menus.

Additionally, the menu can be set up to target specific demographics, such as students, late-night travelers, and holidays like Christmas and Easter.

It is simple to market specific products that correspond with particular demographics, events, or time periods while using digital signage.

4. Detailed information

Usually, you have to contact a staff member for comprehensive ingredient or nutritional breakdowns. That being said, there's no assurance that they have all the facts. By offering comprehensive information together with useful graphics to help the customer comprehend what they are getting, digital signage may resolve this problem. Digital signage raises the quantity of customized orders and enhances the consumer's impression of a product.

5. Following food safety guidelines

Every ingredient that goes into an item on your menu must be listed in detail in order to comply with food safety requirements. Information for those with particular dietary needs must also be provided. You may comply with food laws by displaying all the pertinent information about ingredients and nutrition through digital signage. Customers may make educated judgments by using the digital signage in your QSR to get information about the type of cuisine they wish to order.

6. Lower your spending

There are expenses associated with developing, printing, shipping, and installing traditional static menu boards. Whenever a correction is required, these expenses are incurred again. Digital signage can eventually eliminate this problem from your QSR. The savings you will experience over static signage will offset the one and only continuing cost of digital signage: maintenance.

Overall, because everything is centralized and all channels speak the same language, it's a win-win situation with a system that reduces human error on many levels.

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